Price with confidence
Every quote is a balance between winning business and protecting margin. Optimal Pricing uses real-time pricing intelligence to recommend the right price band, so every pricing decision is backed by evidence, not instinct.
Are you pricing blind to the market?
Every pricing decision is a balancing act. Price too high and you lose the business. Price too low and you win it at the expense of margin.
The challenge is that most pricing decisions are made without knowing where your quote sits in the market. By the time the results come back, the opportunity to act has already gone.
What is Optimal Pricing?
Optimal Pricing analyses years of historical pricing and enrichment data across customer-defined motor niches to recommend a competitive price band in real time.
Set your target market, define your desired market share and receive a recommended pricing range with a confidence score, no complex models or actuarial expertise required.
Optimised. Not discounted.
Optimal Pricing isn’t designed to find the lowest price, it’s designed to find the right one. Sometimes that means lowering your price.
Just as often, it shows you’re pricing below market and can increase margin without sacrificing conversion.
That’s the difference between pricing on evidence and pricing on instinct.
How it works
Experiment
Build and test pricing niches in the web interface.
Define
Choose the niche and set the risk parameters for the market you want to price.
Target
Set the market share you want to win and define your pricing objective.
Price
Receive a recommended price band and confidence score based on real-time pricing intelligence.
Decide
Set your premium, fee or scheme price with confidence, backed by market evidence.
Built for the way you go to market
Optimal Pricing fits whoever owns the price.
MGAs
Enter new niches and defend your loss ratio with the evidence to keep capacity onside
Brokers
Optimise conversion and margin on your own-placed business
Insurers
Position competitively in target niches without the guesswork.
How to get it
Optimal Pricing is available via:
Ratings
Through a simple, intuitive web interface, ready to use with no integration
Point-of-quote API
Consumed in real-time alongside your existing enrichment services, with sub-second response.
Optimal Pricing complements the enrichment you already run. Where your current data tells you about the risk, Optimal Pricing tells you about the price.