covered | July 2021 | Products

E-trading strategy solutions

How to expand your customer reach and drive better online results

The Covid-19 crisis has accelerated digital trading. Consumers are moving dramatically towards online channels in every aspect of their lives, including buying insurance. With this shift firmly here to stay, we take a closer look at how you can build a successful e-trading strategy.

The right foundations
Let’s start with a base solution such as Digital Elements. This provides your own quote-and-buy website to sell insurance online. Flexible and completely integrated with your Core platform, Digital Elements can give you the responsiveness you need when it comes to attracting, retaining, and winning customers online.

You’ll have the ability to deliver quotes and transact business in real time, and your customers can self-serve whenever they need too. Buying insurance from you then becomes a much quicker and simpler process, so you can deliver a great user experience to these online customers.

Building it up
Understanding how your website is performing and making your online data work harder for you is the next important stage. And is key to any successful website!

This is where our Digital Analytics solution comes into its own. A powerful reporting tool that works together with Digital Elements, it provides valuable insights that will give you the confidence to make the right product, pricing, and customer journey decisions. 

Digital Analytics is built and managed directly by us as well, so you’ll only receive insights that are specific to your business. Insights that will enable you to make the right changes to help generate future sales.

Open GI digital solutions infographic - e-trading strategy solutions Covered July 2021

To find out more…

Please contact your OGI Account Manager.

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