AbbeyAutoline expands digital reach

Open GI has announced its partnership extension with AbbeyAutoline, the broking arm of Prestige Insurance Holdings Ltd (Prestige Holdings).

The new deal will support the broker’s growth plans to boost its digital reach and attract new customers.

Like many brokers eager to respond to their customers’ needs, AbbeyAutoline enlisted software expertise from Open GI to expand its digital capability and navigate the accelerated trend towards transacting online. As a result, the software specialist has equipped AbbeyAutoline with its agile quote-and-buy technology.

The updated partnership also allows the Prestige Holdings’ data analytics team to take advantage of the latest machine learning data – from OGI’s data division Machine Learning Programmes – to track the market, price competitively and offer better deals to a wider demographic.

“At the start of this year, our plans to launch our newly combined broking brand, AbbeyAutoline, and grow the digital arm of our consumer business were already well underway. We were already seeing purchasing behaviour changing rapidly and we knew we needed to adapt. Since the pandemic, we have accelerated our digital approach to better meet the needs of our customers and OGI was an integral part of this.

“We have been working in partnership with OGI for many years and their team has always been supportive. Its digital proposition offers so many opportunities to grow further as a business. With OGI’s support we were able to go live with a new and improved digital journey to support the launch of AbbeyAutoline, which has certainly played a part in its early success.”

Julie Gibbons, MD of AbbeyAutoline

“There is no question that the market is changing. The pandemic has undoubtedly affected every single variable of society and consumers are now after, more than ever, responsive policies and simplified purchasing journeys.

“To be able to support AbbeyAutoline and Prestige Holdings on its digital growth plans has been a great opportunity. Whilst working remotely, our teams have been able to fast-track AbbeyAutoline’s digital plans and already improved its online motor offering. We are fully committed to supporting the Prestige Holdings digital journey and look forward to helping the company for many years to come.”

Simon Badley, Group CEO of Open GI

Notes to Editors

Open GI is a specialist software company that offers unique and widely used solutions within the insurance industry. As well as developing and selling the software to companies across the UK, we go beyond by providing support and aftercare that stretches into the years and decades. Our teams are experts in understanding our clients’ needs, matching them with a bespoke or off-the-shelf solution before implementing and servicing it.

We are part of the Open International Group. We are driven by our people and have over 550 employees across our offices in Worcester, Dublin, London, Winchester, Milton Keynes, Skopje and Krakow.